Brand Guideline.

As we evolve to meet beautifully diverse customers all over the world, our brand has evolved too. Here we introduce a fresh new design system that maintains the core elements of our brand while keeping our customers experience central to creative expression.

To achieve this, we’re thoughtfully incorporating beautiful, expressive moments with calm confidence in ways that are optimistic, joyful and recognizably Scewo. By consistently utilizing the Scewo logo, an expanded palette of distinctive colors and a family of harmonious typefaces, we bring purpose and cohesion to every interaction customers, partners and fans have with our brand.

Our new creative expression marries the disruptive core of our brand with helping our customers where they are, on their terms.


Optical kerning, refined weight, and defined clearspace, as well as well-delineated placement in relation to other content, all help to make our logo as instantly recognizable as possible at all sizes and in all contexts.

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Our typography is unique and easy to use. We use two different font types. One for internal usage (like the Google applications) and one for everything that is marketing related and is meant so see by a customer.

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Our colors take advantage of our existing strong—and globally positive—association with blue. A shift to more white and a manageable range of distinctive secondary and tertiary colors lets our premium blue continue to work for us while letting us embrace a lighter feel.

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Tone of Voice.

Our tone of voice provides a set of core elements to define quality writing across all touchpoints, as well as supporting elements to convey the best of our brand personality to the world.

It is designed to serve as an umbrella that informs and unites style guides for departments, countries, and languages. Voice and tone express a brand’s essence, signaling who we are and what we stand for. They create the feeling: “That sounds like Scewo.” And they let us show up in the world as the innovative global mobility company we are.

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Downloads & Copy Paste


Scewo | Gray & Blue – Print
Scewo | Gray & Blue – Digital
Scewo | White & Blue – Print
Scewo | White & Blue – Digital
Scewo | White – Print
Scewo | White – Digital
Scewo BRO | Gray & Blue – Print
Scewo BRO | Gray & Blue – Digital
Scewo BRO | White & Blue – Print
Scewo BRO | White & Blue – Digital
Volte Typeface
Red Hat Display Typeface
Scewo Blue

   C90 M10 Y0 K0 | HEX 0F9BFF | R15 G155 B255

Scewo Black

   C89 M78 Y62 K97 | HEX 070707 | R7 G7 B7

Scewo Dark Gray

   C0 M0 Y0 K87 | HEX 6E6E6E | R34 G34 B34

Scewo Gray

   C0 M0 Y0 K65 | HEX 222222 | R110 G110 B110

Scewo Medium Gray

   C0 M0 Y0 K29 | HEX C8C8C8 | R200 G200 B200

Scewo Light Gray

   C0 M0 Y0 K04 | HEX F5F5F5 | R245 G245 B245

Scewo White

   C0 M0 Y0 K0 | HEX FFFFFF | R255 G255 B255

Scewo Signal Green

   C69 M0 Y81 K0 | HEX 32C759 | R50 G199 B86

Scewo Signal Yellow

   C0 M21 Y93 K0 | HEX FFCC05 | R255 G204 B5

Scewo Signal Red

   C0 M85 Y76 K0 | HEX FF3B30 | R255 G59 B48