{"id":12163,"date":"2020-12-14T11:42:00","date_gmt":"2020-12-14T11:42:00","guid":{"rendered":"https:\/\/www.scewo.com\/blog\/scewo-werbespot\/"},"modified":"2026-09-28T14:00:20","modified_gmt":"2026-09-28T14:00:20","slug":"scewo-commercial","status":"publish","type":"post","link":"https:\/\/www.scewo.com\/en\/scewo-commercial\/","title":{"rendered":"Camera running&#8230; and action!"},"content":{"rendered":"\n\n\n<section id=\"res-txt-block_8c764cb9c70e051b1371aea49d6be26c\" class=\"res-block res-txt alignfull style-standard layout01 py-3  White \" style=\"background-color: #fff;\">\n  <div class=\"inner-container container \" data-aos=\"res-topIncoming\">\n \n\t\t  \n\t\t \t  \n      \n      <div class=\"layout-1 txt-section \">\n\t\t<div class=\"row layout-1-center \">\t\n\t\t\t\n\t\t            \n                           <style>      \n                 @media only screen and (min-width: 970px) {\n                     #res-txt-block_8c764cb9c70e051b1371aea49d6be26c.res-txt .spalten-abstand {\n                         margin-right: 10%;\n                     }\n                 }\n              <\/style>\n                 \n            \n\t\t\t\t<div class=\"col-md-6 txt-title-field var-2spalten\">\n                    <div class=\"spalten-abstand \">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t   <h1 class=\"title-h1\">Camera running&#8230; and action!<\/h1>\n\t\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n                        \n                   <\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"col-md txt-textfield var-2spalten postContent \">\n\n\t\t\t\t\t\t\t\t\t\t  <p><strong>The end product is a Hollywood-quality commercial. All the obstacles in the way BRO has mastered with flying colors. The shoot was a lot of fun and definitely worth the effort. Check it out for yourselves:<\/strong><\/p>\n\t\t\t\t\t\n\t\t\t\t \n\t\t\t\t\t\t\n\t\n\t\t\t\t  <\/div>\n\t\n\t\t\t\t\t <\/div> \t\n\t\t<\/div>\n\t \n\n     \n\t<\/div>\n<\/section>\n\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/2V840pepcm8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<section id=\"res-txt-block_03408cfcb597d4b95fb5e775fbf4de6b\" class=\"res-block res-txt alignfull style-standard layout01 py-3  White \" style=\"background-color: #fff;\">\n  <div class=\"inner-container container \" data-aos=\"res-topIncoming\">\n \n\t\t  \n\t\t \t  \n      \n      <div class=\"layout-1 txt-section \">\n\t\t<div class=\"row layout-1-center \">\t\n\t\t\t\n\t\t            \n                           <style>      \n                 @media only screen and (min-width: 970px) {\n                     #res-txt-block_03408cfcb597d4b95fb5e775fbf4de6b.res-txt .spalten-abstand {\n                         margin-right: 10%;\n                     }\n                 }\n              <\/style>\n                 \n            \n\t\t\t\t<div class=\"col-md-6 txt-title-field var-2spalten\">\n                    <div class=\"spalten-abstand \">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t \n\t\t\t\t\t   <h3 class=\"title-h3\">In the supporting role: The parasol<\/h3>\n\t\t\t\t\t\t\n                        \n                   <\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"col-md txt-textfield var-2spalten postContent \">\n\n\t\t\t\t\t\t\t\t\t\t  <p>We shot the commercial on five beautiful but equally hot summer days. Shade was very rare on those days. The sun was relentless, which is why we were always carrying parasols to protect ourselves but also our two actors. In the video below you can see that they not only gave us shade but also played a supporting role.<\/p>\n\t\t\t\t\t\n\t\t\t\t \n\t\t\t\t\t\t\n\t\n\t\t\t\t  <\/div>\n\t\n\t\t\t\t\t <\/div> \t\n\t\t<\/div>\n\t \n\n     \n\t<\/div>\n<\/section>\n\n\n\n\n\n\n<section id=\"res-txt-block_a046b4655c36b5e1a0090285127183a2\" class=\"res-block res-txt alignfull style-standard layout01 py-3  White \" style=\"background-color: #fff;\">\n  <div class=\"inner-container container \" data-aos=\"res-topIncoming\">\n \n\t\t  \n\t\t \t  \n      \n      <div class=\"layout-1 txt-section \">\n\t\t<div class=\"row layout-1-center \">\t\n\t\t\t\n\t\t            \n                           <style>      \n                 @media only screen and (min-width: 970px) {\n                     #res-txt-block_a046b4655c36b5e1a0090285127183a2.res-txt .spalten-abstand {\n                         margin-right: 10%;\n                     }\n                 }\n              <\/style>\n                 \n            \n\t\t\t\t<div class=\"col-md-6 txt-title-field var-2spalten\">\n                    <div class=\"spalten-abstand \">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t \n\t\t\t\t\t   <h3 class=\"title-h3\">Choice of actors<\/h3>\n\t\t\t\t\t\t\n                        \n                   <\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"col-md txt-textfield var-2spalten postContent \">\n\n\t\t\t\t\t\t\t\t\t\t  <p>The purpose of a commercial is not (only) to enjoy the sun outside for five days. It is to give customers an impression of our product. That\u2019s why we consciously chose actors who are\u00a0<strong><a href=\"https:\/\/www.scewo.ch\/en\/we-hand-over-the-very-first-wheelchairs\/\" target=\"_blank\" rel=\"noopener noreferrer\">potential or existing BRO drivers<\/a><\/strong>. They could immediately identify with the BRO and Scewo and obviously had fun doing it. We were also able to gain further interesting insights into the everyday life of a wheelchair driver.<\/p>\n\t\t\t\t\t\n\t\t\t\t \n\t\t\t\t\t\t\n\t\n\t\t\t\t  <\/div>\n\t\n\t\t\t\t\t <\/div> \t\n\t\t<\/div>\n\t \n\n     \n\t<\/div>\n<\/section>\n\n\n\n\n\n\n<section id=\"res-txt-block_0b01c17f2cad1bb994f08564ddb6c407\" class=\"res-block res-txt alignfull  layout01 py-3   \" style=\"#FFFFFF;\">\n  <div class=\"inner-container container \" data-aos=\"res-topIncoming\">\n \n\t\t  \n\t\t \t  \n      \n      <div class=\"layout-1 txt-section \">\n\t\t<div class=\"row layout-1-center \">\t\n\t\t\t\n\t\t            \n                           <style>      \n                 @media only screen and (min-width: 970px) {\n                     #res-txt-block_0b01c17f2cad1bb994f08564ddb6c407.res-txt .spalten-abstand {\n                         margin-right: 10%;\n                     }\n                 }\n              <\/style>\n                 \n            \n\t\t\t\t<div class=\"col-md-6 txt-title-field var-2spalten\">\n                    <div class=\"spalten-abstand \">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t \n\t\t\t\t\t   <h3 class=\"title-h3\">The dog as life and soul of the party<\/h3>\n\t\t\t\t\t\t\n                        \n                   <\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"col-md txt-textfield var-2spalten postContent \">\n\n\t\t\t\t\t\t\t\t\t\t  <div class=\"uncode_text_column\">\n<p>Alongside Armin, the supporting actor, his dog Pepino also discovered the spotlight for himself. But for him, the new smells and new faces were more exciting than the camera. Fortunately, the team consisted of dog friends. So Pepino contributed to the good mood and made the crew smile again and again.<\/p>\n<\/div>\n\t\t\t\t\t\n\t\t\t\t \n\t\t\t\t\t\t\n\t\n\t\t\t\t  <\/div>\n\t\n\t\t\t\t\t <\/div> \t\n\t\t<\/div>\n\t \n\n     \n\t<\/div>\n<\/section>\n\n\n\n\n<section id=\"res-bild-block_75a33d96ae03c1f4ce20c465dff9c4a1\"\n\tclass=\"res-block res-bild layout01 py-3 White\"\n\tstyle=\"--res-bild-height: 650px; background-color: #fff;\">\n\n\t<div class=\"inner-container container-off\" data-aos=\"res-topIncoming\">\n\n\t\t\n\t\t\t<div class=\"bild-section\">\n\t\t\t\t<div class=\"row layout01\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 bild-container bild-links\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.scewo.com\/wp-content\/uploads\/2021\/08\/Behind-the-scenes-Bild-800x800.jpg\" alt=\"Behind the scenes Werbespot\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 bild-container bild-rechts\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.scewo.com\/wp-content\/uploads\/2021\/08\/Werbespot-Kopie-800x800.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n\n\n\n\n<section id=\"res-txt-block_d83dbe4a792aa37bad1d99ab5f392bd3\" class=\"res-block res-txt alignfull  layout01 py-3   \" style=\"#FFFFFF;\">\n  <div class=\"inner-container container \" data-aos=\"res-topIncoming\">\n \n\t\t  \n\t\t \t  \n      \n      <div class=\"layout-1 txt-section \">\n\t\t<div class=\"row layout-1-center \">\t\n\t\t\t\n\t\t            \n                           <style>      \n                 @media only screen and (min-width: 970px) {\n                     #res-txt-block_d83dbe4a792aa37bad1d99ab5f392bd3.res-txt .spalten-abstand {\n                         margin-right: 10%;\n                     }\n                 }\n              <\/style>\n                 \n            \n\t\t\t\t<div class=\"col-md-6 txt-title-field var-2spalten\">\n                    <div class=\"spalten-abstand \">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t \n\t\t\t\t\t   <h3 class=\"title-h3\">Production by Scewo<\/h3>\n\t\t\t\t\t\t\n                        \n                   <\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"col-md txt-textfield var-2spalten postContent \">\n\n\t\t\t\t\t\t\t\t\t\t  <p>The concept for\u00a0<strong><a href=\"https:\/\/www.youtube.com\/watch?v=AsOgiZ4D-sU&amp;t\" target=\"_blank\" rel=\"noopener noreferrer\">the commercial<\/a>\u00a0<\/strong>as well as the story and the choice of locations came from Scewo. For the shooting and editing, we got\u00a0<strong><a href=\"https:\/\/en.livemotion.ch\/contact\" target=\"_blank\" rel=\"noopener noreferrer\">Livemotion<\/a>\u00a0<\/strong>on board, a great team of filmmakers. In addition to a great commercial, we also learned a few things. For example, that our BRO doesn\u2019t charge on its own overnight \u2026 that probably won\u2019t happen to us anytime soon!<\/p>\n\t\t\t\t\t\n\t\t\t\t \n\t\t\t\t\t\t\n\t\n\t\t\t\t  <\/div>\n\t\n\t\t\t\t\t <\/div> \t\n\t\t<\/div>\n\t \n\n     \n\t<\/div>\n<\/section>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Blogeintrag<\/p>\n","protected":false},"author":1,"featured_media":6556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-12163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Camera running... and action! - SCEWO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scewo.com\/en\/scewo-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camera running... and action! 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